Now we are in the 21 century and our society and things surrounding us are rapidly changing. As people's value systems change, business models and operations also are changing accordingly. Successful experiences in the past alone may not be the key to opening the door to future dreams.

I believe that, under these circumstances, it is essential for us to respond to the needs of the markets, by nurturing people relationships as "our unchanged valuable assets" and by researching on ingredients and materials with which we can make "changes" to propose new and better ideas.

Chikaranomoto Company designs and operates its restaurant and foodservice businesses based on this principle, in order to further enhance our potentials with sensitivity to customers' needs and improved restaurant skills. Being "sensitive" to customers' needs means learning what will be needed in our society. The "skills" are the techniques and know-how in managing the business and maintaining the quality in each step, from the tastes of foods to interior decorations of the restaurants.When we have acquired the both, then, we are able to operate and develop food businesses continuously.

We are determined to keep improving our "sensitivity and skills" to be a pioneer in food business, focusing on "hospitality" and "customer satisfaction."